Brand Strategist. Designer. Educator.
Daniel Patterson is an award-winning designer, brand strategist and business consultant with more than 16 years' experience working with organisations and their leaders.
Originally trained in architecture with a RIBA Part 1 at Queen's University Belfast, Daniel built his career in branding, marketing and business strategy before returning to the architecture profession with a different perspective on what makes a successful practice.
Today, he is the founder of Masterplan, helping architects communicate their value, strengthen their reputation and build more profitable businesses.
Selected Clients.
Great architecture deserves great business thinking.
Daniel founded Principal Architects to bring practice owners together to challenge conventional thinking, share experiences and strengthen their business skills.
From pricing and positioning to attracting better clients and improving profitability, explore the commercial challenges often overlooked in architectural education.
In Conversation.
Speaking & Collaboration.
Daniel shares his experience and ideas through speaking engagements, interviews, professional development sessions and workshops.
He is particularly interested in conversations about design, branding, business, creativity and the future of the architecture profession.
Daniel also works with individuals and leadership teams through strategic consultation and faciliated workshops.
Let's Connect.
Have a podcast, event, project or idea you'd like to discuss?
Daniel welcomes enquiries about speaking, interviews, collaborations and consultancy.